Next Steps Online Walkthrough
Goal : To identify new online visitors in order to build a relationship that encourages them to grow in their relationship with Jesus through The Summit Church.
STEP 1 - IDENTIFY
church database IDENTIFICATION
Compare social engagement (likes, comments, and shares) against the church database to see if they are a regular attender. If they are not in the church database move on to planning center identification.
planning center IDENTIFICATION
You will also need to check the planning center database which is where we will be housing all of the new viewers before we migrate them into the church database.
If they are already in planning center then move their membership status to the next level. There are three membership status’s. First Time, Second Time and Regular Viewer. i.e. If you look someone up and their membership status says first time, then change it to second time and if their membership status is second time move them to regular viewer.
If they are not in planning center then move on to step 2.
STEP 2 - ENGAGE
SEND THEM A MESSAGE
If you find someone who has engaged online (Through liking the stream, commenting on the stream or sharing the stream) and is not in the church database or planning center then it is time to send them the script below. Wait until the service is coming to a close.
”Hey [[recipient first name]]! I was so excited to see that you watched our online service(s) this weekend! At The Summit Church we are doing everything we can to leverage technology and continue our mission of connecting people to God and one another. Our online services are a great way to stay connected to the life of the church. Be sure you follow us on all social media @summitchurchls; we are producing new content each day with our support staff, pastors, and leaders. We know now more than ever before that people need hope, encouragement, and the love of Jesus displayed in new ways!
I wanted to ask if you would share with me how your experience was with our online service?
[your name] | Next Steps Online Volunteer | The Summit Church”
STEP 3 - RECORD
If you get a response
Write the first time guest a response and close with asking them to fill out this short form that takes less than 30 seconds to complete so that we can stay connected with them. What this form does is automatically import them into planning center and marks them as a first time guest. If they fill out the form there is no need to record anything becuase it will do it for you.
Here is the link to send them: https://thesummit.churchcenter.com/people/forms/143238
If you receive a response that seems as though it needs more attention, please email, Micah Schuchardt by clicking the button to the right.
IF YOU DO NOT GET A RESPONSE
Make a new person in planning center and leave a note that you indentified them as new, but havent received a response from them.
TIPS
Facebook seems to be the most productive because of the social feature it adds and it’s much more likely that a new person will stumble across our Facebook stream. Other platforms are still important because we are now asking new people to self identify during service. It may take a combination of the platforms to make the most impact.
On Facebook, instead of checking everyone who engages, start by looking for people who have no friends in common with you.
When you message people don’t assume they’re brand new. Many people have visited before or long ago. Our premade message is vague for that reason!
If a new person comments in the feed, feel free to comment back telling them to be looking for a message following the service.
If they respond to your first message invite them to watch again and let them know you’re available to them.
If you prefer to not message the opposite sex just let Micah know and we’ll take care of it.
Don’t get overwhelmed if you struggle to keep up. If you miss someone we can check social engagement later.